TULSA, Okla. – March 4, 2025 – Major League Fishing (MLF) has announced an expanded partnership with O’Reilly Auto Parts, naming the retailer as an Official Sponsor of the sport’s premier tournaments and digital platforms.
This agreement builds upon the existing relationship between MLF and O’Reilly, strengthening the brand’s presence across MLF’s Bass Pro Tour, General Tire Team Series, Toyota Series, and other events. As part of the deal, O’Reilly Auto Parts will gain increased exposure through on-site event branding, television broadcasts, social media campaigns, and fan engagement initiatives.
“We’re thrilled to extend our partnership with O’Reilly Auto Parts, a brand that aligns perfectly with our audience of anglers, outdoor enthusiasts, and DIY consumers,” said Jim Wilburn, MLF President and CEO. “This collaboration enhances the experience for our fans while providing O’Reilly with valuable opportunities to connect with them.”
O’Reilly Auto Parts, a dominant player in the automotive aftermarket industry, sees this expanded sponsorship as a strategic move to engage with the passionate fishing community.
“Fishing and outdoor recreation are important to many of our customers, and Major League Fishing provides the perfect platform to reach them,” said David Wilbanks, Senior Vice President of Marketing at O’Reilly Auto Parts. “We’re excited to continue supporting MLF and its incredible fan base.”
MLF, known for its cutting-edge tournament format and high-energy competition, has rapidly grown into one of the most watched fishing organizations in the world. The league’s partnership with O’Reilly will further bolster its ability to deliver top-tier entertainment and industry-leading content to millions of fans.
For more details on upcoming events and sponsorships, visit MajorLeagueFishing.com.