Collection: Down South Lures

Down South Lures makes unique soft plastics, hand-crafted in the USA and built specifically for saltwater gamefish. Their signature hybrid tail design "swims on the fall," triggering strikes from even the most finicky redfish, trout, and flounder. Shop Southern Shad, Super Model, Burner Shad, Big Smooth, and Pig Sticker Jigs — proven producers for wade fishing and inshore saltwater applications, along with terminal tackle and branded apparel.