Collection: High Octane Custom Baits

High Octane Custom Baits builds tough, innovative fishing lures engineered for battle — starting with the Northern Snakehead, one of the most aggressive predators in freshwater. Based in Maryland, every HOCB lure is built in-house with weedless hooks for punching through grass and lily pads, a signature Royal Willow blade for a deadly slow-roll presentation, and handmade skirts with custom powder coating. Available in a variety of colors and sizes built to trigger hard bites and handle hard fights.