Collection: Pulse Fish Lures

Pulse Fish is tournament-built from the ground up. Designed for serious bass anglers who demand performance in every piece of gear they tie on, Pulse Fish delivers a full lineup of competition-ready lures and premium rods that punch above their price point.

The lure lineup covers every technique — Pulse Jig Scroungers, swim jigs, football jigs, HD all-purpose jigs, spinnerbaits, buzzbaits, soft plastics, jerkbaits, and the innovative PF Main Piece system. Every bait is tournament ready straight out of the pack, built with quality components including Mustad hooks, SPRO swivels, and premium skirt materials.

The rod lineup is where Pulse Fish sets itself apart. The Matt Arey Tournament Edition Rods — designed alongside Bass Elite Series Pro Matt Arey — are purpose-built for specific techniques, lightweight, sensitive, and built for the long haul. The Pulse Fish Premium Rod Series features Japanese Toray 40T high modulus carbon fiber and Pulse's proprietary MDML technology for exceptional sensitivity, strength, and balance on every cast.

From the ledge to the bank, from finesse to power fishing — Pulse Fish has the gear to get it done.