Collection: Yellow Magic

Yellow Magic Poppers are built on Japanese design precision — and it shows in every cast. One of the most respected topwater bass lures in the world, Yellow Magic delivers a deep, aggressive bloop that triggers reaction strikes when nothing else will. Tournament proven. Angler approved.

Japanese-engineered balance and action give these poppers an edge straight out of the box. Hand-painted finishes and hand-tied feathers add the kind of detail that serious anglers notice — and bass can't resist.

Choose the 1/4 oz (2¼") for finesse presentations or step up to the 1/2 oz Magnum (2¾") when you need distance and noise. Available in a full range of colors to match any condition, any water, any season.

If topwater bass fishing is your game, Yellow Magic is your bait.